色彩设计与选择

The Design and Selection of Colour

摘要:

在视觉设计中,色彩选择的基本动机之一是为了吸引注意力。高能见度的原色可获得最佳的注意力,而在一定时期内,其深浅变化则应根据流行趋势等一些色彩属性形成色彩系列以增加特殊的感情吸引力,当确定了色彩基本规格之后,将这些色相组成统一的设计作品,就要遵循色彩组合形式法则。功能色彩、市场色彩以及构成色彩这三个方面均不可偏颇。

Abstract:

It is concluded in this paper that one of the basic reasons for colour selection to visual design is to attract attention. Primary colours with the highest visibility are the best attention getters. Yet at any given time, their shades, tints and tomes wil